Corporate Identity

 

The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees, their customers or the shareholders of the company or the general public.

Generally, the corporate image or identity would mean a symbol or a picture or in a few cases, a popular product of the company for the general public, but it is much more than that. Along with these things, the corporate identity includes the communications of the company and is visualized by the trademark or logo of the company. The important point here to consider is the homogeneity of the communications of the company will produce a consistent corporate identity.

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PHMC_Logo_Sketch_002_WSite_AUG2012 Our Solutions | ::: PHMC GPE LLC :::: Marketing & Corp. Communication AgencyAt the start of a project, it is important to know what to know what you expect to gather as much information as possible. This will often occur before you have landed the job, as it is necessary to have a meeting to help determine the cost and timeframe of the project. Once you have answered some or all of the research questions below, you will be provided with an accurate estimate in your proposal, as well as have a solid understanding of what you are looking for.

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