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The boomerang effect is the opposite or negative outcome of an attempted attitude change. It occurs when...

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The ultimate intention of any business is to increase sales and profit of the business. Business researc...

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What is a Press Kit? A press kit is also known as a media kit. It consists of all promotional material ab...

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When a website is created for a brand, the main aim is to attract traffic on the website. The advertiser...

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The Psychology of Color in Marketing and Branding The psychology of color as it relates to persuasion is...

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Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a...

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Five steps to understand the customer lifecycle while using CLM CRM software.Understanding the ‘customer...

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The Brand Board can be defined as a crucial and at-a-glance document that showcases all your brand elemen...

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The detection rates of anti-malware and antivirus scanners varies considerably. Knowing how to manually s...

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WordPress 5.6 will make jQuery Migrate Helper Plugin "useless" which means some sites may break again.

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It takes time to have an engaging social media audience and you will probably have to wait for some time...

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These are two different concepts even if there's a close link between the 2. Build your Strategy, then en...