The CRM & Marketing 101 WebLog

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Introducing Social Media Master Class

Social Media Master Class is a Webinar series about Marketing and Social Media available for you on "The Campus" & performed by Aly Cook / Aly Cook Marketing & PHMC GPE LLC

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Developing A Successful Marketing Plan

A successful Marketing Plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.

Marketing Plan is an Integrated Marketing and Communications Plan.
Marketing Plan elements serve as the foundation of a company’s business plan.
Marketing Plan ensures that all company departments and personnel communicate the same message to the same targeted audience.

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Marketing Minute Live 24/7

24/7 Live on Ustream .... Yes they did it!

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The many mobile marketing platforms – and how to master them

Apps. Texts. QR codes. Mobile search. When it comes to potential marketing vehicles, mobile devices offer a host of options to engage customers.

And while other media predominantly support a single marketing objective – radio is all about driving brand awareness, for instance – the selection of platforms in the mobile toolbox means that marketers can achieve any of their objectives.

But at the same time, the technology can be a mobile minefield for marketers with more money than sense.

“Don’t be seduced by what your competitors are doing or the latest cool piece of technology,” warns Alex Meisl, chairman of mobile marketing agency Sponge and chairman of the UK Mobile Marketing Association. He recommends: “Focus on the customer, speak to some mobile experts… [focus on] delivering the right solution to the right target market on the handsets that they already have.”

So with so many options available to marketers, and with more mobile tools coming on stream all the time, MyCustomer.com has outlined some of the most important ones and what you need to know about them.

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Webinar

Aly Cook is a music marketer with a wealth of experience in many facets of Business and Arts marketing. If you would like to spend time with Aly and have her help you with your marketing plan. Aly will be joined by Philippe E. Maille (PHD Marketing) from PHMC GPE LLC

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CUSTOMER RELATIONSHIP VALUE

The purpose of this article is to detail customer value & customer relationship value thinking .
Customer relationship value, is more customer life-time value and customer value is more or less yearly or budgeted value for the customer. We are trying to figure out for example the profitability of the customer this year. First of all, we have to think what different dimensions determine relationship value. What are the dimensions of customer relationship value in your business. Dimensions are business and industry specific although there are few similar dimensions in all businesses.

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WARNING: Why you shouldn't develop a mobile marketing strategy

As a marketer, you need to ensure that your business is where your customers are. So if your customers have gone mobile, then the mobile device is clearly the place to be.

“There is no ignoring the fact that mobile is where your customers are,” says Keith Jopling, SVP at KAE. “A study by eMarketer estimates there will be 34.6 million smartphone users in the UK by 2014; that represents 53.7% of the population – not really a figure you would want to overlook.”