The CRM & Marketing 101 WebLog

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Purchase intention

Purchase intention is the likelihood of a customer buying the same product again based on their purchase history. Or it can also be the NEED of a product which is driving the customer towards a purchase. Basically, the customer is now intent on buying a product and therefore is a prime potential. Retaining such customers is very important as they are likely to shift immediately to another brand because they are in the “Evaluation of alternatives” stage.

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De l’Art du manque d’ Ethique … Une coutume marseillaise….

Le 1er Job d'un #Marketer performant est de forger une bonne #REPUTATION à ses #clients, #produits et #services . Processus lent à entretenir au quotidien. Mais l'inverse est également #VRAI - Détruire une reputation est amplement plus simple et plus rapide...

Newark, NOV 11, 2019 : A l’heure où Marseille commémore le bien triste anniversaire de l’horrible et inconcevable catastrophe de la « Rue d’Aubagne », force est de constater que les « Marchands de Sommeil » n’ont toujours pas été empêchés en Région PACA,

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What is Media Mix?

Definition of Media Mix

Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular goods or services by any particular business entities. The main objective of the media mix is to help the businesses in meeting up with the various marketing objectives.

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What are Switching Costs?

Switching costs are the costs that a consumer incurs as a result of changing brands, suppliers or products. Although most prevalent switching costs are monetary in nature, there are also psychological, effort- and time-based switching costs. A switching cost can manifest itself in the form of significant time and effort necessary to change suppliers, the risk of disrupting normal operations of a business during a transition period, high cancellation fees, and a failure to obtain similar replacement of products or services.

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The Inbound Marketing Week

Inbound marketing is the process and strategies of Holistic Marketing which focus on bringing relevant customers and prospects to your website and business.

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Customer care programme

Let’s consider how we set up a customer care programme. There are a number of stages including:

1. Identify customer needs and perceptions
2. Establish a mission statement
3. Set service level standards
4. Establish a management process and communicate it to staff
5. Establish a complaints system
6. Develop control system

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Website traffic: What you must understand...

Website traffic is the amount of visitors and visits (sessions) a website receives or in simple words, website traffic is the number of people visiting your website. Here, traffic refers to the users who visits a website. For example, when you visit a website, the communication which happens between your desktop/laptop/mobile and the website server constitute the Website traffic.