.... for Your Facebook Fan Page"Facebook provides businesses with another way to interact with their customers or clients in addition to adding value.
Unfortunately, notwithstanding the potential, I often hear from Facebook Page owners that in spite of their hard work on creating their pages, they are frustrated by the fact that they have few fans, and the ones they have aren't engaged."
It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.
... Measurement Challenges Stump Marketing Executives
Social media is one of the most difficult forms of marketing to measure
Most marketers know that company executives want to be able to measure marketing tactics and campaigns. But as the marketing mix evolves and becomes more interconnected, this has grown more challenging.
Voice-based marketing automation platform Ifbyphone surveyed marketing professionals for its “2011 State of Marketing Measurement Report” and 82% said their executives expect every campaign to be measured.
Yet, breaking down the different marketing types, only 47% of US marketers believe they can effectively measure the return on investment of email marketing, and other types of marketing saw even smaller percentages. For social media marketing, only 26% of marketers think they can effectively measure ROI.
At PHMC GPE we still believe that measurement is one of the hardest data to measure. Whatever the campaign you launch, with traditional or W2.0 tools, you can't have an immediate measurement.
An other data to be cross checked is the LTV (Lifetime value) and then you may better approach the global return on your campaign, simply monitoring the re-sale from returning client at 1 day... 2 days.... 1 week, .... 1 month etc.
This is one of the power of the Multi-channel communication to be able and allowing you to reach and engage your customer on different side and media, whatever your strategy is based on Inbound or outbound marketing.
For more about ROI & LTV contact us
.... du Gartner pour 2012 : attention, ça décoiffe !
Quelles tendances devraient, en 2012 et au delà, changer la vie des DSI et des utilisateurs ? A cette question qu'il pose chaque fin d'année, le Gartner répond d'une manière très inhabituelle.
... B2B Marketers Need To Get Social …Or Get Out Of The Business
More than 2 years ago Josh Bernoff from Forrester made the observation:
If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late.
Indeed, you were late to the party in 2009. And if you’re not here in 2011 it means you’re asleep at the wheel.
Take our short survey about it
Rebranding CRM as customer experience management: The road to ruin?
While some firms are rebranding CRM operations as customer experience, there is also misappropriation of CEM by CRM software vendors. Colin Shaw believes it will only end in tears.