::: PHMC GPE LLC ::: MARKETING & CORPORATE COMMUNICATION AGENCY

You would like to elaborate customer satisfaction. That is what business community has been talking about a lot during last years. It is very important when you talk about the customer relationship management, how to manage the customer satisfaction.

A successful Marketing Plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.

Don't bargain over positions !!!

Getting to YES: Negotiating Agreement Without Giving In

That concept explains how positions are part of human beings and their integrity. They are not negotiable unless one of the two negotiators folds and accepts losing, but as no one negotiates to lose there is no point in bargaining over positions.

* Arguing over position produces unwise agreements.
   o As more attention is paid to positions, less attention is devoted to meeting the underlying concerns of the parties. Agreement less likely.
* Arguing over position is inefficient.
* Arguing over position endangers an ongoing relationship.
* When there are many parties, positional bargaining is even worse.
* Being nice and giving in is no answer.

Levels of Learning

In preparing a workshop, a question I frequently put to myself is:
‘what am I trying to teach?’ Which leads onto another question :
‘What do I want people to learn?’

A useful resource is a model of ‘levels of learning’ that was first formulated by Gregory Bateson (Bateson 1972, part 3). What follows is not just an account of Bateson’s model, but my own ideas about it, which take Bateson as a starting point. Let’s dive straight in.

Free Giveaway of the Week: This is a series of 5 Chapters about that important Marketing topic. the last chapter is now there - so download the previous ones if you did not already!

Syndicated Services & Single-Source Data

Day Two of NetSuite’s SuiteWorld conference and attention turned to the concept of the social business in a roundtable debate between four leading industry analysts.

Participating in the discussion were:

• Brian Solis, principal at Altimeter (BS)
• Ray Wang, CEO and founder, Constellation Research (RW)
• Esteban Kolsky,  Principal and Founder, ThinkJar (EK)
• Martin Schneider, Research Manager, 451 Group (MS)