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Thursday, 07 June 2012 06:55
Developing the right Marketing Plan
A successful Marketing Plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.
Published in
Marketing
Friday, 18 May 2012 14:16
Part 5 of 5 - Introduction to Marketing Research
Free Giveaway of the Week: This is a series of 5 Chapters about that important Marketing topic. the last chapter is now there - so download the previous ones if you did not already!
Syndicated Services & Single-Source Data
Published in
Marketing
Friday, 11 May 2012 08:05
Part 4 of 5 - Introduction to Marketing Research
Free Giveaway of the Week: This is a series of 5 Chapters about that important Marketing topic. Stay Tuned and get the the other chapters along the coming weeks!
Primary vs. Secondary Data
Primary data are originated by a researcher for the specific purpose of addressing the problem at hand. The collection of primary data involves all six steps of the marketing research process (Chapter 1).Secondary data are data which have already been collected for purposes other than the problem at hand. These data can be located quickly and inexpensively.
Published in
Marketing
Thursday, 03 May 2012 20:49
Part 3 of 5 - Introduction to Marketing Research
Free Giveaway of the Week: This is a series of 5 Chapters about that important Marketing topic. Stay Tuned and get the the other chapters along the coming weeks!
Published in
Marketing
Thursday, 26 April 2012 23:35
Part 2 of 5 - Introduction to Marketing Research
Free Giveaway of the Week: This is a series of 5 Chapters about that important Marketing topic. Stay Tuned and get the the other chapters along the coming weeks!
Relationship of Problem Definition and Approach to the Previous Chapter and the Marketing Research Process - Involved in Problem Definition
Published in
Marketing
Friday, 20 April 2012 06:36
Part 1 of 5 - Introduction to Marketing Research
Free Giveaway of the Week: This is a series of 5 Chapters about that important Marketing topic. Stay Tuned and get the the other chapters along the coming weeks!
Definition of Marketing Research
Marketing research is the systematic and objective
identification,
collection,
analysis,
dissemination, and use of information
for the purpose of improving decision making related to the
identification and solution of problems and opportunities in marketing.
Published in
Marketing
Friday, 30 March 2012 07:06
Developing A Successful Marketing Plan
A successful Marketing Plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.
Marketing Plan is an Integrated Marketing and Communications Plan.
Marketing Plan elements serve as the foundation of a company’s business plan.
Marketing Plan ensures that all company departments and personnel communicate the same message to the same targeted audience.
Marketing Plan is an Integrated Marketing and Communications Plan.
Marketing Plan elements serve as the foundation of a company’s business plan.
Marketing Plan ensures that all company departments and personnel communicate the same message to the same targeted audience.
Published in
Marketing
Friday, 23 March 2012 00:29
Moment of Truth
What is important here to note is the hierarchy of these three levels; emotions are at the top because emotions guide the way you use the knowledge. So we would put the arrow describing that emotions guide the way you are using your knowledge, knowledge guides and gives us the guidelines how to act.
Published in
Marketing
Friday, 16 March 2012 07:35
Free Giveaway of the week: Quality of Services
To think about the quality of service from a strategic point-of-view can be also thinking objective quality. It is something we can measure; what is the service level, how many objects we can deliver out of the warehouse, is it 99% and 98%. How it is experienced, what is the quality of the episodes in the customer relationship, what is the quality of critical episodes?
Published in
Marketing
Friday, 09 March 2012 08:57
Web sémantique & Enrichissement sémantique
Il faut d’abord bien faire la différence entre la notion de web sémantique et celle d’enrichissement sémantique de l’information.
Le web sémantique est une évolution coordonnée du web (lancée entre autre par le W3C), une initiative collective dans laquelle chacun à son niveau travaille pour rendre les contenus web plus intelligibles, plus accessibles par les programmes et les machines.
L’enrichissement sémantique de l’information est une méthode de travail consistant à donner du sens aux fichiers/informations afin qu’elles soient traitées plus intelligemment par les machines et les applications.
L’enrichissement sémantique de l’information est une méthode de travail consistant à donner du sens aux fichiers/informations afin qu’elles soient traitées plus intelligemment par les machines et les applications.
Published in
Marketing
