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Structure of customer relationship
What we are interested in is how to increase the value of customer relationship and what are the angles, how to do it.
What we are interested in is how to increase the value of customer relationship and what are the angles, how to do it.
One of the profitable options would be to opt for Niche Blogging. What are Niche websites or how to indulge in niche blogging? We will cover the intricate details of what exactly is a niche blogging and niche websites in this post.
The difference between marketing and advertising is subtle and marketing managers, as well as marketing students, should know the difference. There is much confusion between marketing vs advertising. The same confusion is not observed between marketing vs selling.
You may have often heard about “mystery shopping”. But, do you really know what mystery shopping is? Let’s review and find out.
What we are interested in is how to increase the value of customer relationship and what are the angles, how to do it. We aim at increasing the customer relationship value and we can talk about what are:
And let us analyse this problem by taking a look at the structure of the customer relationship.
Customer profitability analysis is best conducted with a technique known as Activity based costing or ABC analysis. Customer profitability analysis helps the company understand the net profit coming from each customer which can be calculated by revenue less costs. These costs are not only manufacturing and distribution costs but also sales costs, marketing costs, services cost and any other related costs which have to be undertaken to service the customer.
We would like to go elaborate the customer value, and for that it is necessary to now concentrate on the exchange. Resource exchange is important in order to increase the value of customer relationship. That will be important since we are thinking of exchange in wider terms than it is traditionally addressed in theories of business. We are actually thinking of exchange of resources on three different levels.